Responsive Email Design • Scotia iTRADE
Taking the initiative to work-and-learn, I re-designed and built new responsive email templates that scale and adapt between desktop and mobile views. It was a significant innovation for our in-house email newsletter development. The template I designed allowed it to be modular and change often depending on monthly communications content.
Website Design • Sparkling Tornado Cleaning Services
A simple initiative to establish a web presence for a small Cleaning Services Business. This included the design, layout, photography and copywriting of the content. Visit: Sparkling Tornado website.
Social Media Graphics • Straight Blast Gym
As part of most Marketing campaigns done for Straight Blast Gym I routinely designed Social Media Graphics that were used across both Instagram and Facebook to promote special events/promotions and celebrate business milestones.
instructional Animatics for Flash EVD Medical System • ORTHOFIX / SeaSpine
FLASH EVD: Is the first navigation platform for accurate cranial catheter placement. Working with the Product Development Executive Staff I helped create a series of simple instructional animatics. These short videos were incorporated into the systems software to help guide doctors through the use and set up steps for their new innovative technology. I created the animations using a combination of Adobe software products.
FLASH Navigation System – Surgical Demo • ORTHOFIX / SeaSpine
A short video showcasing my ability to edit video content. Using raw video footage (provided by the client) from multiple cameras I created a compilation edit documenting a spine surgery process. I designed a split view layout that helped showcase the ability of this amazing system to help doctors achieve incredible accuracy for this spinal surgery processes. The project included audio editing and incorporation of all title/call-out overlays. CAUTION! This video shows an actual surgical process and may be sensitive for some viewers as it is intended for medical professionals.
Motion Graphic Ad • Dynamic Funds
While collaborating with the Dynamic Funds digital team, I helped design motion graphic advertising; learning and using HYPE software that was used to promote the Dynamic Live Advisor Event.
Website Design and Managment • Scotia iTRADE
As part of my role managing the design and maintenance of the Scotia iTRADE web site, I've designed and coded many campaign landing pages like the samples shown; in addition to other digital content management through the Scotiabank CMS over a number of years as the website evolved. I also led a collaboration with the Digital Factory Team to migrate the site into Adobe Experience Manager (AEM).
Captivate Video • Scotia iTRADE
In support of a campaign to emphasize education offerings I worked with the Senior Marketing Manager and the Education Team to create a 15 second Motion Graphic Video that played in all Captivate elevator screens across the Toronto downtown core.
Motion Graphic Video • Bowl for Kids Sake
In 2006 I led the design and creation of a Thank You video to be played at all PD Network Live Events across Canada. Collaborating with a team writer and the Director of Bowl for Kids Sake we created a custom photo montage. It was a cost saving solution that saved thousands of dollars vs. having an external agency create the piece.
Motion Graphic Loop • AIM TRIMARK
Leveraged a printed poster created by my colleague Anna Giannetta Ranieri and turned it into an animated Internal Communications promotion that played as a loop at the end of our corporate Town Hall presentation that year.
